bona fides over rumbling synths, Hussle rapped, “Royalties, publishing, plus I own masters/I'll be damned if I slave for some white crackers.” Nipsey Hussle had a plan for his post- Victory Lap career, one that would reinvent the relationship between a musician and his community. On “Dedication,” which finds both Hussle and Kendrick Lamar aggressively touting their L.A.

It also helped that JAY Z bought 100 copies himself. Hussle wasn’t new to business: He approached his neo-G-funk rap with industry savvy, too, dominating L.A.’s mixtape circuit by selling his in-demand 2013 tape, Crenshaw, for $100 apiece long before artists like Mach-Hommy and Westside Gunn sold their art at such prices. Instead, he started a coworking space in Crenshaw’s commercial district, alongside his store, Marathon Clothing. After the triumph of his now-hauntingly titled studio debut, 2018’s Victory Lap, Hussle didn’t leave for the safe confines of Calabasas. You may have to select a menu option or click a button.Just 10 days after Ermias 'Nipsey Hussle' Asghdeom was shot and killed in 2019, the Los Angeles intersection of West Slauson Avenue and Crenshaw Boulevard was renamed in his honor, a fitting commemoration for the late rapper who invested-emotionally and financially-in his area. Follow the instructions for disabling the ad blocker on the site you’re viewing.

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Nipsey hussle double up video